// Case study 03 / 08 · concept project
LampartNeapolitan pizzeria, Łódź
Menu and phone in one tap, oven hours visible at once.
Concept project — how I would build a website for a business in this field: Neapolitan pizzeria. The business and its details are fictional.
- Field
- Neapolitan pizzeria
- City
- Łódź
- Languages
- PL / EN
- Type
- concept project
- Year
- 2026
01 — Problem
A hungry person decides in seconds: they want the menu, the phone number and whether the oven is still on today. This is how I would build a site for a Neapolitan pizzeria that takes orders by phone for pick-up.
02 — Decisions
-
Scrolling = 90 seconds in the oven
A scene played from video frames on canvas: the pizza bakes at 450°C as you scroll, and the leopard spots on the crust reveal 5 “secrets” of the dough.
-
The oven, live
The oven status is calculated in Warsaw time: you see at once whether the pizzeria is open and until when.
-
A menu you browse
21 items with photos, “veggie” and “spicy” filters with smooth card reshuffling, and a photo preview under the cursor.
-
No jank on phones
On phones the scene is held with CSS sticky instead of script pinning — scrolling stays smooth.
-
AI, clearly labelled
Photos and animation are AI-generated (Google Flow and Grok), and the footer says so plainly.
03 — Result
Five pages in Polish and English. After a dedicated performance pass, the mobile score went from 93 to 98, with 100 on desktop.
98phone
100desktop
measured:
04 — DNA card
What the finish is made of
Click a token to strip it from the preview. What remains is the bare structure — the same one every website of mine stands on.
Colours
Heading typeface
Corner radius
05 — Google sees
What this website tells search engines and AI
- The title “Lampart — pizzeria neapolitańska w Łodzi” and a description with specifics: a 450°C oven, dough that rests for at least a day.
- hreflang pl/en with x-default and canonicals.
- sitemap.xml with 10 addresses and language versions.
- The demo has no structured data — for a real pizzeria I would add Restaurant with the menu and opening hours.
- The fictional pizzeria demo is blocked from search engines (noindex and robots.txt).
06 — On a phone
The same website, 390 pixels wide
390 × 844 screenshot of the live website. Mobile performance score:
98/ 100
