03/33 concept project
Lampart: Neapolitan pizzeria · Łódź
Menu and phone in one tap, oven hours visible at once.
Concept project - how I would build a website for a business in this field: Neapolitan pizzeria. The business and its details are fictional.
- Field
- Neapolitan pizzeria
- City
- Łódź
- Languages
- PL / EN
- Year
- 2026
- Type
- restaurant website
01The challenge
A hungry customer looks for the menu, the phone number and today’s hours within seconds.
- The menu hidden in a PDF or on Facebook
- No way to tell if the oven is still on
- The number for orders takes searching
Full description of the challenge
A hungry customer decides in seconds: they want the menu, the phone number and whether the pizzeria is open today. This is how I would build a site for a Neapolitan pizzeria that takes phone orders for pick-up.
02What I did 6 decisions
-
A leopard-spotted pizza on the first screen
The first screen is a margherita straight from the oven, and six frames follow it from dough to pizza.
More details
The first screen is a margherita straight from the oven, with the dark leopard spots on the crust that gave the pizzeria its name. Two markers pop onto the spots, “450°C” and “no rolling pin”, and a stamp says “90 s”. Further down, six frames show the way from a ball of dough to a sliced pizza. Appetite instead of description.
-
Open today?
The site shows by itself whether the oven is still on and until when.
More details
The site shows by itself whether the oven is still on and until when. No hunting for opening hours.
-
A menu that tempts
21 dishes with photos, “veggie” and “spicy” filters and a preview on hover.
More details
21 items with photos, “veggie” and “spicy” filters, and a photo preview on hover.
-
Cętka helps you choose
The assistant Cętka suggests what to order and answers allergen questions only from the menu ingredients.
-
Smooth on phones
On phones the pizzeria’s number comes first, then the photo, and scrolling stays smooth.
-
AI, clearly labeled
The photos are AI-generated and the footer says so openly.
Details of decisions 04-06
04 Cętka helps you choose
The AI assistant Cętka suggests what to order and puts together an order slip. Allergen questions are safe: the answer is built straight from the menu ingredients, not from the model’s memory, and always points to the pizzeria for the full list.
05 Smooth on phones
Hungry people search on their phones, so the first screen has the phone number with the pizza photo below it. The only motion is two small markers, so scrolling stays smooth.
06 AI, clearly labeled
The photos are AI-generated, and the site says so openly in the footer.
03Result
Menu, phone and oven hours are at hand within the first seconds, on phones too.
Full description of the result
Five pages in Polish and English. The hero is a single photo instead of a heavy frame-by-frame scene, so speed is 95/100 on mobile and 100 on desktop.
95phone
100desktop
measured:
04DNA card
What the finish is made of
Click a color, typeface or corner style to strip it from the preview. What remains is the bare structure - the same one every website of mine stands on.
Colors
Heading typeface
Corner radius
05Found on Google
How customers find this website
- The title says what and where: a Neapolitan pizzeria in Łódź, and the description tempts with specifics - a 450°C oven and dough that rests for at least a day.
- The Polish and English versions are linked, so tourists land on their own language.
- For a real pizzeria Google would also get the menu and opening hours - the demo deliberately leaves them out.
- The fictional pizzeria demo is hidden from search engines so it misleads no one.
