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06/27 concept project

Opal: family dental clinic · Kraków

The first visit, step by step: the child knows what to expect, the parent knows the prices.

Concept project - how I would build a website for a business in this field: family dental clinic. The business and its details are fictional.

Opal website on desktop - screenshot of the live site
Opal website on a phone - screenshot of the live site
Field
family dental clinic
City
Kraków
Languages
PL
Year
2026
Speed
100/100 · 100/100

01The challenge

A parent looking for a dentist for their child wants to know three things: will the kid be scared, what does it cost and how to book. This is how I would build a family clinic site: prices, team, advice and the phone always at hand.

02What I did

  1. The first visit, step by step

    Fear fades when you know what will happen. The site walks through five steps of the visit like a children’s sticker book - a parent can show it to the child before leaving home.

  2. Prices of the actual treatments

    Pick a tooth on the drawing and see the treatment and its price - say, the implant itself, not the cheaper consultation. The whole price list is open, nothing to expand.

  3. Phone instead of a form

    “Call” in the header and on the first screen. The site collects no patient data, so there is nothing to leak.

  4. Patient privacy

    Nothing loads from third-party servers, and a custom map replaces Google Maps. Less tracking and simpler GDPR.

  5. The clinic edits its own content

    The clinic updates prices, team and advice itself in a simple panel - no need to call a developer.

  6. AI, labeled

    Team and interior photos are AI-generated and the people are fictional - the site says so plainly, in line with the EU AI Act.

03Result

The site opens on a phone in just over a second and nothing jumps around while it loads. The price list covers 12 categories with prices visible at once, and the whole visit is explained before the parent even calls.

Speed in Google’s test (out of 100)

100phone

100desktop

measured:

04DNA card

What the finish is made of

Click a color, typeface or corner style to strip it from the preview. What remains is the bare structure - the same one every website of mine stands on.

Colors

Heading typeface

Corner radius

05Found on Google

How customers find this website

  • A description with services and city: paediatric dentistry, root canals, orthodontics, implants - in Kraków.
  • Google knows the clinic’s address and opening hours.
  • The demo is hidden from search engines, because the clinic is fictional.
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