10/27 concept project
POLAR: car detailing studio · Białystok
Visitors scrape the frost off the paint, see the result under an inspection lamp and point at what their car needs.
Concept project - how I would build a website for a business in this field: car detailing studio. The business and its details are fictional.
- Field
- car detailing studio
- City
- Białystok
- Languages
- PL / EN
- Year
- 2026
- Speed
- 98/100 · 100/100
01The challenge
A detailing studio sells a result that words cannot describe: “mirror-like paint” sounds the same from everyone. Clients want to see what they will get, what it costs and how to book. This is how I would build a site for a detailing studio in Białystok, where winter is hardest on car paint.
02What I did
-
Scrape the frost, see the paint
The first screen shows paint covered in frost. A cursor or a finger scrapes it off and reveals mirror-like paint underneath. Every driver knows the move from a winter morning - nothing needs explaining.
-
An inspection lamp
A detailer inspects paint under a strong light that brings out every scratch. On the site, the cursor or a finger is that lamp: inside its circle of light you see the same shot after the work, with labels like on an inspection sheet.
-
The car as a service map
Instead of a list of services there is a photo of a car with points: paint, glass, wheels, interior. Clicking a point shows what we do, how long it takes and what it costs, and chosen services go straight to the quote sheet and the form.
-
One brand, website and video
The site plays a short video, “5 things before the frost” - the same one the studio would post on Instagram. The tips are also in text, for those watching without sound.
-
Winter, live
The header shows the real temperature in Białystok, and the footer freezes before your eyes. The site lives the season in which the studio is busiest.
03Result
Twelve pages in Polish and English, fast despite the effects: 96-98/100 on mobile and 100 on desktop, accessibility 100/100. All photos and the video are AI-made and labelled.
98phone
100desktop
measured:
04DNA card
What the finish is made of
Click a color, typeface or corner style to strip it from the preview. What remains is the bare structure - the same one every website of mine stands on.
Colors
Heading typeface
Corner radius
05Found on Google
How customers find this website
- The title says what and where: car detailing in Białystok, and the description lists the services people search for.
- The Polish and English versions are linked, so everyone lands on their own language.
- A link shared on social media shows a preview with the paint half covered in frost.
- The demo is hidden from search engines, because the studio is fictional.
