01/33 client project
annadxb: hair extensions · Dubai
Clients from Instagram: one WhatsApp message instead of a form.
Built for a real client - the website is live.
- Field
- hair extensions
- City
- Dubai
- Languages
- PL / EN
- Year
- 2026
- Type
- salon website
01The challenge
Clients from Instagram want to message on WhatsApp right away, and the old site was slow.
- The old site loaded slowly
- It was hard to maintain and update
- Clients speak Russian and English
Full description of the challenge
A hair extension salon in Dubai. Clients arrive from Instagram and want to message on WhatsApp straight away, while the old site was slow and hard to maintain. The salon needed a site that presents its method in Russian and English and leads straight to a conversation.
02What I did 5 decisions
-
A ready message instead of a form
The client picks length, volume and colour, and the site turns that into a ready WhatsApp message.
More details
The client picks length, volume and color, and the site turns it into a WhatsApp message. The salon gets a specific request, not just “how much is it?”.
-
Only real results
Eleven before and after makeovers and eleven reviews from the salon’s Instagram, with no AI photos.
More details
11 before/after makeovers and 11 reviews from the salon’s Instagram. No clients’ faces and no AI images pretending to be real work.
-
A page like a single strand of hair
The page colour lightens from root to tips, and the first-screen strands can be combed with the cursor.
-
A number safe from spam
The WhatsApp number is not in the page code, so bots cannot collect it.
-
A move without losses
Old addresses lead to the new pages, so links from Instagram and Google still work.
Details of decisions 03-05
03 A page like a single strand of hair
The page lightens from a dark root to pale ends, and a ruler grows to 70 cm at the side. The strands on the first screen can be “combed” with the cursor - from the first second you know what the salon does.
04 A number safe from spam
The WhatsApp number is not in the page code, so bots cannot harvest it. It appears only when someone actually clicks.
05 A move without losses
Old addresses lead to the new pages, so links from Instagram and Google still work. The salon’s logo stayed as it was.
03Result
The site has been live since 26 September 2026 in two languages and takes clients straight to a WhatsApp message.
Full description of the result
Live since 26 September 2026 in two languages. On desktop every page scores the maximum 100/100 for speed, and nothing jumps while it loads.
96phone
100desktop
measured:
04DNA card
What the finish is made of
Click a color, typeface or corner style to strip it from the preview. What remains is the bare structure - the same one every website of mine stands on.
Colors
Heading typeface
Corner radius
05Found on Google
How customers find this website
- The Google title says in Russian exactly what clients search for: hair extensions in Dubai, Italian 2 mm capsules.
- Google knows it is a salon in Dubai with an Instagram profile - without publishing the address or phone.
- The Russian and English versions are linked, so every client lands on her own language.
- The domain keeps its history: addresses from the old site redirect to the new ones.
