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02/33 client project

by.KOT: interior design studio · Lutsk

The studio shows its process: from floor plan to visualization.

Built for a real client - the website is live.

by.KOT website on desktop - screenshot of the live site
by.KOT website on a phone - screenshot of the live site
Field
interior design studio
City
Lutsk
Languages
UK / EN
Year
2026
Type
studio website

01The challenge

Clients need to understand how a $3/m² design differs from a $15/m² one.

  • The difference between packages was unclear
  • Outdated plugins were a security risk
  • Clients prefer Telegram and Viber to a form
Full description of the challenge

An interior design studio in Lutsk. Clients need to understand what they pay for: how a 3 $/m² project differs from a 15 $/m² one. The old site ran on outdated plugins, which was a security risk.

02What I did 5 decisions

  1. A price list that draws itself: part of the by.KOT website

    A price list that draws itself

    As you scroll, 11 design stages draw themselves on a floor plan, up to the finished visualization.

    More details

    As you scroll, 11 stages of the project are drawn onto a floor plan, up to the finished visualization. You see the difference between packages before you read it.

  2. Real projects, zero AI: part of the by.KOT website

    Real projects, zero AI

    31 visualizations from the studio’s real projects, with no AI images.

    More details

    31 visualizations of the studio’s projects. Under the cursor the same room turns into a line drawing - clearly labeled as a stylization.

  1. The price at once

    The client enters the floor area and sees the price at once, with no waiting for a quote.

  2. Like an architect’s studio

    Tracing paper, ink and terracotta, with motion on the page that looks like drafting.

  3. Contact the way clients prefer

    The form prepares a ready email, with Telegram, Viber and phone right next to it.

Details of decisions 03-05
  1. 03 The price at once

    The client enters the floor area and sees the amount at once. No calls, no waiting for a quote.

  2. 04 Like an architect’s studio

    Tracing-paper color, ink and terracotta, and all motion on the page looks like drafting. The site feels like a designer’s workshop, not a template.

  3. 05 Contact the way clients prefer

    The form prepares a ready e-mail, with Telegram, Viber and phone next to it. Clients pick what they use every day.

03Result

Clients see the price and the difference between packages before calling.

Full description of the result

Five fast pages in Ukrainian and English. Comfortable for people with disabilities too. The site is waiting for the domain move - until then it is deliberately kept out of Google.

Speed in Google’s test (out of 100)

100phone

100desktop

measured:

04DNA card

What the finish is made of

Click a color, typeface or corner style to strip it from the preview. What remains is the bare structure - the same one every website of mine stands on.

Colors

Heading typeface

Corner radius

05Found on Google

How customers find this website

  • The Google title answers what people search for: interior design in Lutsk, plus the studio’s name.
  • Google knows the studio’s address, its social profiles and the 3-15 $/m² price range.
  • The Ukrainian and English versions are linked, so everyone lands on their own language.
  • After the domain move, old addresses will redirect to the new ones so Google rankings are not lost.
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