05/33 concept project
Nurt: hostel · Wrocław
Location sells: five minutes from the Market Square, river outside the window.
Concept project - how I would build a website for a business in this field: hostel. The business and its details are fictional.
- Field
- hostel
- City
- Wrocław
- Languages
- PL / EN / UK
- Year
- 2026
- Type
- hostel website
01The challenge
Guests from many countries look for location and bed prices, each in their own language.
- Machine translation mangles names and tone
- Prices hidden on booking platforms
- Guests cannot tell how to get there
Full description of the challenge
A hostel sells its location and the price of a bed, and guests come from many countries. This is how I would build a site for a hostel on the Oder: rooms with prices, gallery, sights, FAQ and contact - in three languages.
02What I did 6 decisions
-
Prices up front
Rooms from 59 to 189 zł are visible at once, and “Book” goes straight to the hostel.
More details
Rooms from PLN 59 to 189 are visible at once. “Book” leads straight to the hostel, with no booking site in between.
-
Three hand-written languages
Polish, English and Ukrainian written by hand, because the translator turned “Nurt” into “Current”.
-
An AI front desk in three languages
An AI front desk answers in three languages, draws the route and quotes prices only from the price list.
-
River and sun colors
Navy, sand and yellow with a wave motif, and text that stays readable on every background.
-
AI only where it does not lie
AI interiors are labelled, and the city’s landmarks are never drawn by AI.
-
A first frame without waiting
The first-screen photo loads first, and on phones the frame shifts to show the townhouse.
Details of decisions 02-06
02 Three hand-written languages
Polish, English and Ukrainian, each written by hand. The automatic translator was dropped because it turned the name “Nurt” into “Current”.
03 An AI front desk in three languages
The front desk answers guests in Polish, English and Ukrainian based on the website’s content, draws routes on the map and prepares a ready email with a booking request. It quotes prices only from the price list.
04 River and sun colors
Navy, sand and yellow, a wave motif and a warm typeface. Text always stays legible, even on yellow.
05 AI only where it does not lie
AI-generated interior photos, labeled in the footer. City landmarks are not shown in AI images, because AI distorts real places.
06 A first frame without waiting
The first-screen photo loads first, and on phones the crop shifts onto the tenement house so it stays in view.
03Result
Three language versions, one site to maintain, and bookings with no platform commission.
Full description of the result
Three language versions, one site to maintain. On mobile the main photo appears in 2.7 s, speed 93/100, and 99 on desktop.
93phone
99desktop
measured:
04DNA card
What the finish is made of
Click a color, typeface or corner style to strip it from the preview. What remains is the bare structure - the same one every website of mine stands on.
Colors
Heading typeface
Corner radius
05Found on Google
How customers find this website
- A title with the location: “hostel in Wrocław on the Oder, 5 minutes from the Market Square”, and a description with prices from PLN 59 and 24/7 check-in.
- Google knows the hostel’s address and amenities.
- Guests’ most common questions are set up so Google and AI assistants can quote the answers.
- The three language versions are linked - every guest lands on their own language.
- The demo is hidden from search engines, because the hostel is fictional.
