// Case study 05 / 08 · concept project
Nurthostel, Wrocław
Location sells: five minutes from the Market Square, river outside the window.
Concept project — how I would build a website for a business in this field: hostel. The business and its details are fictional.
- Field
- hostel
- City
- Wrocław
- Languages
- PL / EN / UK
- Type
- concept project
- Year
- 2026
01 — Problem
A hostel sells its location and the price of a bed, and guests come from many countries. This is how I would build a site for a hostel on the Oder: rooms with prices, gallery, sights, FAQ and contact — in three languages.
02 — Decisions
-
Three hand-written languages
Polish, English and Ukrainian. The automatic translator was dropped because it translated the name “Nurt” as “Current”.
-
Prices up front
Rooms from 59 to 189 zł. “Book” leads to direct contact with the hostel, with no third-party booking service.
-
Navy, sand, yellow
River and sun colours, DM Serif Display and a wave motif. Yellow always carries dark text to keep contrast.
-
AI only where it does not lie
AI-generated interior photos, labelled in the footer. City sights without photos, because AI reproduces real landmarks inaccurately — and an SVG illustration instead of Google Maps.
-
A fast first frame
WebP in srcset, loading priority only for the hero, and on phones the crop shifts onto the tenement house.
03 — Result
Three language versions from one codebase. On mobile the largest element loads in 2.7 s; performance 94, and 100 on desktop.
94phone
99desktop
measured:
04 — DNA card
What the finish is made of
Click a token to strip it from the preview. What remains is the bare structure — the same one every website of mine stands on.
Colours
Heading typeface
Corner radius
05 — Google sees
What this website tells search engines and AI
- A title with the location: “hostel in Wrocław on the Oder, 5 minutes from the Market Square”, and a description with prices from 59 zł and 24/7 check-in.
- Hostel structured data with address and amenities.
- FAQPage: questions and answers ready to be quoted by Google and AI assistants.
- hreflang pl/en/uk with x-default and canonicals.
- The demo is noindex (meta and X-Robots-Tag).
06 — On a phone
The same website, 390 pixels wide
390 × 844 screenshot of the live website. Mobile performance score:
94/ 100
