12/12 concept project
Pion i Poziom: renovation and finishing · Piaseczno
A live estimate, a week-by-week schedule and a separate page for every service in every nearby town.
Concept project - how I would build a website for a business in this field: renovation and finishing. The business and its details are fictional.
- Field
- renovation and finishing
- City
- Piaseczno
- Languages
- PL / EN
- Year
- 2026
- Speed
- 98/100 · 100/100
01The challenge
People are afraid of a renovation that drags on and keeps getting pricier. Before they call a company, they want to know roughly what it costs, how long it takes and whether the company even comes to their town. This is how I would build a site for a renovation company from Piaseczno: specific numbers instead of promises, and a separate page for each nearby town that people can find on Google.
02What I did
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A spirit level on the first screen
The spirit level settles back to level, and the bubble stops right under the estimate button. The dimension lines carry real information: the travel range, the warranty and the fixed price. You see the promise of “no surprises” before you read it.
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An estimate in 2 minutes
Visitors enter the floor area, type of work, finish standard and date, and an approximate amount with a range and duration updates live. They see the result before giving any contact details.
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The same kitchen, before and after
A full-width slider shows the same shot before and after the renovation. It works with a finger, a mouse and the keyboard.
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A schedule like on a building site
The stages of the renovation on a week-by-week chart, with each bar as long as the work takes. Visitors see at once what happens in which week. On phones the chart runs vertically.
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20 pages for local searches
Four services in five towns, for example “Remont łazienki w Konstancinie-Jeziornie” (bathroom renovation in Konstancin-Jeziorna). Each page has its own description of the area, the distance, a “from” price and local questions, not a copy with the town name swapped.
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Two languages, honest labels
The home page also comes in English, written separately rather than machine-translated. The business is fictional, the reviews are marked as samples and the photos as AI-generated.
03Result
A home page in Polish and English, 20 “service in town” pages and a calculator that uses the same price list as the rest of the site, so the amounts never disagree. Speed 98/100 on mobile and 100 on desktop, and nothing jumps while the page loads.
98phone
100desktop
measured:
04DNA card
What the finish is made of
Click a color, typeface or corner style to strip it from the preview. What remains is the bare structure - the same one every website of mine stands on.
Colors
Heading typeface
Corner radius
05Found on Google
How customers find this website
- Every subpage has its own title for a specific search, for example “Remont łazienki w Konstancinie-Jeziornie”.
- Google knows the service area, the services and the “from” prices, because they are written on the page in a way it reads directly.
- The Polish and English versions are linked, so everyone lands on their own language.
- The most common questions are set up so Google and AI assistants can quote the answers.
- The demo is hidden from search engines, because the business is fictional.
