// Case study 06 / 08 · concept project
Zębowniafamily dental clinic, Kraków
Kids are not scared, parents call: booking always at hand.
Concept project — how I would build a website for a business in this field: family dental clinic. The business and its details are fictional.
- Field
- family dental clinic
- City
- Kraków
- Languages
- PL
- Type
- concept project
- Year
- 2026
01 — Problem
A parent looking for a dentist for their child wants to know three things: will the kid be scared, what does it cost and how to book. This is how I would build a family clinic site: prices, team, advice and the phone always at hand.
02 — Decisions
-
Cheerful, yet legible
Sea green, mint and coral. Coral always carries dark text, because white fails WCAG AA contrast.
-
Phone instead of a form
“Call” in the header and on the first screen. The site collects no patient data, so there is nothing to secure.
-
Nothing from third-party servers
Local fonts, a custom icon subset (about 9 KB), a static map illustration instead of Google Maps — fewer requests and simpler GDPR.
-
The clinic edits its own content
A Keystatic panel for prices, team and advice. In production the panel does not exist — the address returns 404.
-
AI, labelled
Team and interior photos are AI-generated and the people are fictional — the site says so plainly, in line with the AI Act.
03 — Result
The first version scored 57 on mobile. After the fixes, first content appears at 1.7 s instead of 8.6 s, and the largest element at 2.1 s instead of 10.4 s. The price list covers 12 service categories.
96phone
99desktop
measured:
04 — DNA card
What the finish is made of
Click a token to strip it from the preview. What remains is the bare structure — the same one every website of mine stands on.
Colours
Heading typeface
Corner radius
05 — Google sees
What this website tells search engines and AI
- A description with services and city: paediatric dentistry, root canals, orthodontics, implants — in Kraków.
- Dentist structured data with address and opening hours.
- One language, so no hreflang — a canonical on every page.
- The demo is blocked three ways: meta robots, X-Robots-Tag and robots.txt.
06 — On a phone
The same website, 390 pixels wide
390 × 844 screenshot of the live website. Mobile performance score:
96/ 100
